Monday, September 1, 2008

Image Is Everything


It seems that the USA is not the only country who worries that their jobs are being taken away by foreign workers. In France the issue is the Polish immigrants. They have a name for their fear. It is called the "Polish Plumber". I guess the Polish Plumber is a threat to French jobs.

Someone has come up with a brilliant campaign to change the image of the Polish Plumber. They have hired a good looking model who is the image of this campaign.

http://www.nytimes.com/2005/06/26/international/europe/26poland.html?_r=1&oref=slogin

I'm thinking that maybe this would be a great idea for the Immigrant workers here in the USA. Image is everything, especially in the USA. Yes it is a stereotype but the image of the immigrant day laborer or landscaper could use a re-make. Who knows if it would do any good but stranger things have happened.



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